Alison Rodden

CEO

Alison develops and manages social marketing initiatives designed to improve quality of life for US Latino communities. She takes federal government and nonprofit clients from initial campaign planning to the full execution of multiplatform initiatives to achieve their Hispanic-serving goals. Working with valuable taxpayer and funder investments, she maximizes mission-oriented clients’ budgets by identifying marketing and communications strategies to reach priority audiences while generating significant added value through paid media buys and earned media, as well as outreach via HCN’s national media production and syndication networks.

Her client portfolio highlights initiatives with government agencies, nonprofit organizations, and ad agencies focused on health equity (seatbelt use, impaired driving, cancer, reproductive health, domestic violence, epilepsy, HIV/AIDS, chronic disease), sustainable homeownership, environmental stewardship, energy efficiency, civic participation, and underserved youth.

Prior to joining HCN in 2003, Alison worked in Japan for the Ministry of Education and volunteered with NGOs throughout Southeast Asia and Latin America. She holds a BA from James Madison University, where she served as General Manager of WXJM-FM and Co-Founded the Mid-Atlantic College Radio Conference (MACRoCk).

Outside of HCN, Alison currently serves as the Music Director of Batalá Washington, an all-women percussion group bringing Afro-Brazilian rhythms and cultures to the US. She enjoys teaching and studying world music, international travels, outdoor adventures, kitchen labs, event planning, and actively participating in the growth of Washington, DC’s creative communities.