Alison Rodden

Alison identifies new opportunities to develop social marketing strategies for mission-oriented clients aiming to increase brand equity, message reach, and accessibility of services to Latino communities. She specializes in client engagement, business development, account management, project planning and execution, multimedia campaign design, and strategic alliances and partnerships. Her client portfolio highlights initiatives with government agencies, nonprofit organizations and ad agencies focused on public health (cancer, reproductive health, domestic violence, epilepsy, HIV/AIDS, chronic disease, impaired driving), sustainable homeownership, environmental stewardship, energy efficiency, civic participation and underserved youth.

Prior to joining HCN in 2003, Alison worked in Japan for the Ministry of Education and volunteered with NGOs throughout Southeast Asia and Latin America. She holds a BA from James Madison University, where she served as General Manager of WXJM-FM and Co-Founded the Mid-Atlantic College Radio Conference (MACRoCk). Outside of HCN, Alison currently serves as the Music Director of Batalá Washington, an all-women percussion group bringing Afro-Brazilian rhythms and cultures to the US. She enjoys teaching and studying world music, international travels, outdoor adventures, kitchen labs, event planning, and actively participating in the growth of Washington, DC’s creative communities.