Director of Strategic Partnerships & Account Executive
Cresta Archuletta is our Director of Strategic Partnerships & Account Executive. She assists in developing partnerships with nonprofit, government, private foundation and CSR clients who share our mission. She is also responsible for identifying opportunities to support and fund our client’s Hispanic-serving public education campaigns leveraging HCN’s media networks and national reach. Cresta delivers value-driven communications initiatives, and ensures a seamless process from initial due diligence and on-boarding to day-to-day client communications.
Ms. Archuletta has extensive client relations and relationship management experience. Before joining Hispanic Communications Network, Cresta was based in Southern California working in client relations and marketing with the asset management industry for over eight years. Her focus was on institutional clients, including foundations, endowments and state public pension funds.
Prior to that, Cresta was a media relations associate for Business Wire, a global news dissemination service, where she was in charge of developing, maintaining and expanding relationships with media outlets in Southern California, Nevada and Arizona, with a particular focus on Spanish-language media. Early in her career, Cresta was also an on-air personality at a bilingual radio station, KRMX-AM 690 in Pueblo, Colorado. Cresta is a graduate of Colorado State University – Pueblo (B.A., Political Science).