Mission Driven

Our Mission:

Inspire, connect and empower Latino communities by leveraging our media network and working with clients and partners who share our vision to provide information and resources needed to improve quality of life.

Capabilities:

HCN applies a full range of traditional and digital media to deliver dynamic, measurable and effective communications campaigns. We integrate 360-degree solutions using radio, TV, print, out-of-home (OOH) and web content with media relations and community outreach to reach and engage target audiences in our client’s priority issues and create positive behavioral change in Latino markets.

The Network:

At HCN, we know how to reach our community. Our original radio programs and affiliate radio network provide important information through trusted sources of mass media. Affiliates include Univision, Entravision, SBS, Radio Campesina (UFW) as well as independent, community and faith-based stations. The map of our radio network illustrates HCN’s wide reach ranging from top urban markets to rural and emerging markets with over 13 million listeners every week.

HCN also has a print network of 90 Spanish-language newspapers and online publications that carry our weekly syndicated column, La Columna Vertebral. With an aggregate circulation of more than 3.5 million, it provides clients wide distribution via both hardcopy and electronic publications.

Live Radio Shows:

Our dedication to empowering the Latino community doesn’t stop with social marketing campaigns. HCN produces a weekly one-hour radio show called Bienvenidos a América. This live national immigration call-in show provides in-depth coverage of social issues and services affecting the Latino community at large.