Our People

Alison Rodden

CEO

Alison develops and manages social marketing initiatives designed to improve quality of life for US Latino communities. She takes federal government and nonprofit clients from initial campaign planning to the full execution of multiplatform initiatives to achieve their Hispanic-serving goals.... Read more
Mercy Padilla

Mercy Padilla

Vice President, Affiliate & Media Relations

As Director of Media Relations, Mercy oversees all of HCN’s earned media work with Spanish-language radio, TV and publication outlets on both national network and local affiliate levels. She leverages these existing relationships and HCN’s credibility as a reliable source... Read more
Cresta Archuletta

Cresta Archuletta

Director of Strategic Partnerships & Account Executive

Cresta Archuletta is our Director of Strategic Partnerships & Account Executive. She assists in developing partnerships with nonprofit, government, private foundation and CSR clients who share our mission. She is also responsible for identifying opportunities to support and fund our... Read more

Paul Castro

Director of Media Production & Programming
Creative Specialist

Paul serves on HCN’s Creative Team and manages production for digital and radio/podcast executions. He oversees HCN’s radio studio recording and editing operations, as well as the execution of all government and nonprofit clients’ radio, digital and social media marketing... Read more
Jose Zamorano

José López Zamorano

Creative Specialist & Cultural/Linguistic TransCreator
Show Host - Bienvenidos a América

Since 2009, José has served as one of HCN’s lead creative specialists. He develops original executions for radio, print and digital platforms – as well as providing high profile TransCreations – for HCN’s government and nonprofit client campaigns. His creative... Read more

Mariana Nonino

Digital & Social Media Coordinator

Mariana coordinates HCN’s La Red Hispana websites and social media channels, including digital multimedia content development, messaging and community management. For our nonprofit and government client’s social impact campaigns, she leads digital and social media elements, ranging from branding and... Read more

Nestor Tiguere

Multimedia Producer/Engineer

Nestor Tiguere is our show producer, sound engineer and live video specialist. He directs HCN’s daily live broadcasts for audio and video, and prepares all shows for syndication to our affiliate radio stations and digital platforms. He is skilled in... Read more

Silverio Coy

Bienvenidos a América – Resident Immigration lawyer

Silverio Coy is the Senior Managing Partner at The Law Firm of Silverio Coy, P.C. in the Washington, D.C. Metro Area. He has dedicated his life to serving the underrepresented immigrant community in the United States. First as Community Organizer... Read more
Mario Alvarez

Mario Alvarez

Affiliate & Media Relations Associate

Mario plays a critical role in the Affiliate and Media Relations Department. His focus is to grow, maintain, audit and evaluate HCN’s media affiliate networks in ways that ensure our educational and information content is integrated on broadcast, print and... Read more
Matt Downey

Matthew Downey

Client Engagement Associate Intern (Fall 2016)

Matthew Downey is our Client Engagement Associate Intern. He has previous experience both in the financial and healthcare sectors. As a Financial Analyst Intern for Condor Capital Management, Matthew aided the analyst and research teams to detect excess risk in... Read more

Jeff Kline, MA, Ed.

Chairman & Founder

Jeff’s exposure to the power of media came during his participation in the Free Speech Movement at UC Berkeley in 1964, which won the right to discuss issues and organize on campus in support of civil rights. In 1968 he... Read more