The mission of the Crisis Center of Northern New Mexico (CCNNM) is to provide programs that support prevention, education and services for families living with domestic violence (DV) and/or families living in a violent environment. In partnership with the Española Public School District, CCNNM collaborated with HCN to develop a bilingual (Spanish and English) multiplatform campaign.
The campaign was to educate and inform families about the short and long term effects on children of witnessing violence in their homes.
HCN created Through Their Eyes – A Través de Sus Ojos using communications, media and marketing tools to inform parents, students and the community about the affects of DV on children of all ages – infants, children and adolescents – and to demonstrate appropriate choices and available solutions including shelter, counseling and education programs.
Our team produced and distributed a “Take-Home” package to local schools for students to share with their parents. The package included brochures, a magnet and a DVD version of the short film and TV PSA Through Their Eyes – A Través de sus Ojos – an original production for this project. To coincide with the schools’ distribution of the Take-Home package, HCN launched a radio, print and media relations campaign to secure Spanish- and English-language coverage.
As a result of our campaign with CCNNM, the Española Public School District started implementing a comprehensive anti-bully program in all elementary schools. CCNNM has also seen an increase in the number of “healthy” parents and perpetrators seeking additional information and direct help to address DV in their community.