Centers for Medicare and Medicaid Service (CMS) the Children’s Health Insurance Program (CHIP)
For the US Department of Health and Human Service-Centers for Medicare and Medicaid Services (CMS), HCN executed a state-focused radio campaign on our national affiliate radio to promote the Children’s Health Insurance Program (CHIP). Working with CMS’ agency, Ketchum Communications, HCN produced and distributed a Spanish-language radio PSA that was tailored to specific states with CHIP programs serving less acculturated Latino parents. The radio spot reinforced the importance of child health insurance coverage with a call-to-action on how families can enroll through the CHIP program. HCN distributed the spots for broadcast and consumption by Latino parents in states such as New York, Ohio, Florida, Colorado and Oregon. HCN also distributed concurrent print ads for placement with on our affiliate newspapers in the aforementioned states in order to reinforce the messaging and call-to-action promoted on the CHIP radio campaign.